It is thrilling to develop a plan for business success and part of that is understanding marketing.   This article is the third in a five-part series on preparing business plans. Each article has been dedicated to creating a plan for starting or running your business. At the end of the series, if you follow the articles and complete each section, you will have a complete business plan you can use to operate your business or seek financing. Each article will cover a different topic: Purpose statement, executive summary, and business information Personnel and organization Marketing information Current financial information Financial projections As was discussed in Part One and Part Two of this series, a business plan is a tool for gathering all the important information about running your business and your financial condition all in one place. A well-done business plan will help you run your business on a day-to-day basis according…    read more